Designed to help both inexperienced and experienced golfers improve their game by offering smart assistance on the course. It predicts how far the ball will travel and where it may land based on the chosen club, weather conditions, and the player’s personal statistics. Users can also learn more about their clubs, compare their strengths and weaknesses, and build confidence in choosing the right one for each situation.
Sep 2024 – Nov 2024
(3 months)
Research, Prototyping, Business Developer
Figma, Surveys
Surveys, Observation, Landscape analysis
How might we?, Round Robin, Bodystorming
Prototyping, Think-Aloud, A/B test
We began by exploring the world of golf through user interviews, surveys, and field visits to local courses. This helped us understand how players make decisions, track performance, and interact with digital tools. We also conducted competitive analysis of existing apps to identify gaps and opportunities. The research revealed a strong need for personalized guidance and real-time feedback during play.
In the ideation phase, we focused on transforming user challenges into actionable solutions. We introduced the method “How Might We?” to reframe each problem—asking ourselves how it might be removed or diminished through design. This opened up new perspectives and encouraged creative thinking. We also applied Round Robin brainstorming, where each team member built on the previous idea, helping us refine and unify concepts collaboratively. To ground our ideas in real-world use, we used bodystorming—physically acting out scenarios on the golf course to simulate how users interact with their gear and environment. This helped us evaluate the practicality of features like club selection assistance and shot prediction tools in context.
We developed interactive prototypes to test core features such as club recommendations, performance tracking, and shot visualization. During testing, we discovered that many golfers preferred not to use their phones mid-game due to distraction and accessibility issues. In response, we designed a smartwatch interface that offered quick access to essential features, like club suggestions and shot history, without interrupting play. User feedback highlighted the importance of minimal interaction and clear visuals, which guided our refinements. The final prototype offered a seamless experience across devices, supporting both mobile and wearable use for maximum flexibility on the course.
The project culminated in a series of user interface prototypes designed to address key challenges faced by both novice and experienced golf players. These interfaces were developed for both smartphone and smartwatch platforms, ensuring accessibility and ease of use across devices.
This project was a powerful reminder of how deeply user context shapes design. By immersing ourselves in the environment, through bodystorming and field testing—we gained insights that would have been impossible to uncover from a desk. The importance of real-time feedback, minimal screen interaction, and intuitive visual cues became clear only when we saw how players actually moved, thought, and made decisions on the course. We also learned that flexibility in prototyping is key. Our initial focus was on mobile interfaces, but user feedback pushed us to explore smartwatch integration. This pivot not only improved usability but also taught us to embrace iteration as a strength, not a setback. Finally, the project reinforced the value of collaborative ideation. Techniques like “How Might We…” and Round Robin brainstorming helped us break out of individual silos and build on each other’s ideas. It was a reminder that the best solutions often come from shared creativity and open dialogue.